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Traffic overview
Track visitor counts, page views, sessions and traffic trends over time.
Platform features
Every insight. One platform.
Explore the tools designed to help you understand website traffic, engagement and audience behaviour.
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Acquisition channels
Understand traffic from search, referrals, direct visits and other available sources.
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Page performance
Identify your most visited pages and understand how audiences engage with content.
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Visitor journeys
Analyze aggregated navigation paths and common routes through your website.
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Audience geography
Explore broad geographic distribution without exposing individual visitor identities.
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Devices and browsers
Understand desktop and mobile usage, browsers and operating systems.
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Reports and dashboards
Review important metrics through organized charts and clear visual summaries.
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Domain verification
Verify website ownership through DNS TXT records before activating a property.
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Privacy controls
Support privacy-related data management, defined retention periods and aggregated customer reporting.
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Organizations and teams
Create organizations and invite colleagues to collaborate on website analytics.
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Historical trends
Compare performance across reporting periods within the platform retention window.
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Completely free
Use the platform without subscription fees, paid plans or premium tiers.
Privacy by design
Useful insights without exposing visitor identities.
SwishAnalytics is designed to present anonymized and aggregated analytics to customers.
Internally, pseudonymous identifiers may be used to understand visitor journeys. Those identifiers are not intended to appear in customer-facing reports.
Personal-data processing, retention and privacy obligations are addressed through platform controls and applicable policies.
Read our privacy information →Data retention
SwishAnalytics V1 is designed around a 730-day retention period for analytics data, subject to applicable deletion and privacy requirements.
Domain ownership
DNS TXT verification helps ensure that website analytics properties are associated with verified domain owners.
Team collaboration
Organization-based access helps separate website data and account administration.
Explore your website with greater clarity.
Get started with free analytics and a platform designed to make complex information easier to understand.
See how it works →