About us

Analytics built for everyone.

We believe understanding your website should not depend on your budget, technical background or the size of your organization.

Our mission

Making website intelligence accessible.

SwishAnalytics is a free website analytics platform developed as part of the Swish World Group ecosystem.

Our mission is to give individuals, organizations and businesses meaningful information about their websites without complicated pricing or unnecessary barriers.

We focus on accessible dashboards, useful reporting and privacy-conscious design.

What guides us

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Accessibility

Website analytics should be available to everyone.

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Transparency

Reports should be understandable, with clear explanations of what they measure.

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Privacy

Customer reporting should prioritize aggregated, non-identifying information.

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Practical value

Analytics should help people make informed decisions.

Our principles

Designed around your needs.

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Free access

Our platform is intended to remain free, without paid subscriptions or premium feature tiers.

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Meaningful information

We prioritize insights that help explain how a website is performing.

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Responsible data practices

We build with data minimization, retention controls and privacy obligations in mind.

Discover what SwishAnalytics can do.

Explore the platform and see how it can help you better understand your audience.

Explore features →